On this page, is a PDF to download that explains the flaws inherent in the three types of care plans that doctors are selling.
One such “plan” that has been pitched for years is the infamous “One Year Of Care” treatment plan.
Let me ask you a question…
Are you a bully?
I would assume not.
Yet, perhaps your approach to the Report of Findings makes you SEEM like a bully to many of your patients.
Such as… shoving 72 visits of care down their throats, regardless of the severity of their symptoms.
(Oh smack! Hey, it’s just a thought… don’t shoot the messenger, ok?)
Have you ever gone to a chiropractic convention and run into an old classmate?
You were enjoying the convention when all of a sudden you feel a tap on your shoulder…
Oh, crap — there he is. The biggest knucklehead from your class at chiropractic college. He barely graduated and no one thought he would ever make it in practice.
After a few minutes of idle chit-chat, he pops the dreaded question:
“Hey, how’s your practice doing? My practice has never been better. My PVA is 101+. What’s yours?”
Meanwhile, your PVA is a measly 5. You mumble some vague answer to protect your dignity and say you’ve got to run. You leave wondering, “what the HECK am I doing wrong? How is THIS dude getting such a high PVA?”
Well from my experience, it’s probably one of those “A Year of Care” docs who is a bully and his patients hate him. What I mean is… he literally bully’s patients into signing up for monster sized case plans lasting about a year. It’s force-fed to them, no matter their condition.
Oh, and here’s the truth:
The locals go to him because he’s the only doctor who accepts their lousy insurance OR is the only DC in nearby in town. (but I digress…)
Scheduling a patient for a year of care sounds like the Holy Grail of treatment plans, doesn’t it.
Honestly, I have tried the “Year Of Care” strategy on more than one occasion during my 24 years in practice.
While many doctors can pull this off, I have never been able to make it work.
Whenever I recommended a year of care, the new patient would simply swear at me and walk out the front door … never to return.
- Even the best doctors only get about 40% case acceptance when they try recommending a year of care …with… very few of these actually completing the care plan.
- Therefore, if a doctor consulted with 100 new patients — then 40 would start care. Of these 40, about 16 would complete their care.
- And they wouldn’t refer anyone.
- The remaining 24 would probably demand a refund for their unused care. Oh and they also wouldn’t refer anyone.
The “year of care” strategy goes something like this: The patient pays $3,000 or $4,000 up front for 72 office visits — along with re-exams, progress x-rays, and any necessary therapies.
They are treated every week or every other week for the rest of the year. It’s pretty much…
What’s the fatal flaw with this program?
The patient runs like a scalded dog when their year finally ends.
Oh, and I’ve never heard of any patient renewing for a second year. (Ever.)
Also, these patients have to find another person who wants a year of care to refer.
If you are a doctor who can pull this “year of care” off …and… get renewals & get some more new ones, I bow to you.
On paper, this year of care approach looks really good for your cash flow. However, this plan results in ticked-off patients …and… very few referrals. This results in little (if any) long-term practice equity. And there are VERY few “lifetime patients” after a year of care.
Who wants to be struggle every month to find new patients to replace all the ones dropping off the map?
Screw that — Not me!
Too damn exhausting. Heck, I’d even be exhausted doing the Dog and Pony Show required to sell A Years Care to someone.
Talk about a fast track to total burn out!
Now, I have only discussed ONE type of care plan and it’s inherent flaw. There are two others and it is vital that you understand what they are and why they don’t work. (eg. they each have a strength and a weakness.)
So… because I’m such a heckuva nice guy, I have prepared a twelve-page PDF for you explaining this in Plain English.
Below is a PDF to download and read – it explains the three common treatment plans that may doom your practice and why they inherently flawed. I also reveal a Bonus Tip about why I sometimes treat a new patients TWICE on their very first day with me. Download it here by clicking on the picture below:
Now, before you read the PDF I want you to go to the next page — because I’m about to blow the lid off of things by showing you the MATH behind my PVA Ninja System (it is sooooo cool when you see things in black and white and it will make the PDF make a LOT more sense to you)